About Us

BS Team is a sports hub that serves the industry in a unique and comprehensive way. Unlike other players in the market—where the mental coach works alone, the technical coach works alone, or the nutritionist works alone—we bring all these pillars together under one roof.

Our hub focuses primarily on football, combining technical training, conditioning and fitness, nutrition, and mental coaching. Each service is designed to complement the others: for example, the mental aspect strengthens technical performance, while proper nutrition supports conditioning and recovery.

This integrated approach gives us a clear competitive edge. We are not just offering separate services—we are building a complete system where every element works hand in hand to help athletes reach their full potential.
 
 
 

Our Journey

We started out as an academy focused solely on technical training. But as we grew, we realized that technical coaches were becoming increasingly common, and to truly stand out we needed something different. That’s when we decided to combine all the essential pillars of sports development—technical coaching, conditioning and fitness, nutrition, and mental training—into one integrated hub, giving us a clear edge over the competition.

The next phase of our mission is recruitment. We plan to scout talent in cooperation with schools and clubs, identifying promising athletes who can join our program and benefit from our holistic development model. From there, our vision expands into building a dedicated Team BS academy, creating our own teams and talent pipelines.

We also aim to host team training camps, where entire squads can come to our hub, train under our framework, and benefit from our combined pillars. Looking ahead, our ultimate goal is to expand across the Middle East and the Gulf, becoming a regional leader in athlete development and sports innovation.

Our Mission

The next phase of our mission is recruitment. We plan to scout talent in cooperation with schools and clubs, identifying promising athletes who can join our program and benefit from our holistic development model. From there, our vision expands into building a dedicated Team BS Academy, creating our own teams and sustainable talent pipelines.

Team Training Camps

We also aim to host team training camps, where entire squads can come to our hub, train under our framework, and benefit from our combined pillars of technical, mental, fitness, and lifestyle development. These camps will allow us to shape teams with a unified playing style and professional standards.

Regional & Global Ambitions

Looking ahead, our ultimate goal is to expand across the Middle East and the Gulf, becoming a leading sports hub in the region. Part of this expansion includes two key objectives:

  1. Building a Strong Saudi National Team for the 2034 World Cup
    With Saudi Arabia confirmed as the host of the 2034 FIFA World Cup, we are committed to contributing to the creation of a world-class Saudi team. And to have multuple graduates of our program to play in the team. Our role will be to identify and nurture top Saudi talents, elevate them with international-level training, and prepare them to proudly compete on home soil. This vision is not just about participation—it’s about helping Saudi Arabia contend as a true powerhouse in global football.

  2. Advancing Women’s Football in Saudi Arabia
    Women’s football in the Kingdom is experiencing rapid growth, and we are determined to play a leading role in accelerating this movement. With some of the best Saudi women’s players already working with us—such as Siba Tawfik and Farah Jefri—we aim to create programs that empower female athletes, raise the standard of competition, and give them international exposure. By doing so, we will not only advance women’s football domestically but also help put Saudi women’s teams on the global stage.